According to one aspect of the present disclosure, a method of delivering a self-directed user experience includes encoding access to an intermediate menu in at least one matrix bar code, developing an intermediate menu that facilitates a self-directed user experience, and presenting the at least one matrix bar code to a user via placement on a product. Further in accordance with this aspect, the method may include directing the user to the intermediate menu via the at least one matrix bar code such that the self-directed user experience is responsive to user interaction with intermediate menu.