Invention Grant
- Patent Title: Method for serving interactive digital advertising content within a streaming platform
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Application No.: US17566948Application Date: 2021-12-31
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Publication No.: US11647259B2Publication Date: 2023-05-09
- Inventor: Terry McClendon , David Sebag , Sambit Patnaik
- Applicant: Yieldmo, Inc.
- Applicant Address: US NY New York
- Assignee: Yieldmo, Inc.
- Current Assignee: Yieldmo, Inc.
- Current Assignee Address: US NH Nashua
- Agency: Run8 Patent Group, LLC
- Agent Peter Miller; Leah Raddatz
- Main IPC: H04N21/81
- IPC: H04N21/81 ; G06F3/04817 ; H04N21/2343 ; H04N21/234

Abstract:
One variation of a method includes: rendering a home screen of an ad stream viewed on a display of a streaming device accessed by a user, the home screen including an image player located in a first subregion of the home screen and a set of icons selectable by the user, each icon corresponding to a video advertisement loaded within the image player; in response to detecting a first user input proximal a first icon, reconfiguring the image player to a second subregion of the home screen and triggering playback of a first video advertisement within the image player; and, during playback of the first video advertisement, in response to receiving a second user input proximal the first icon, reconfiguring the image player to a third subregion of the home screen, activating an audio stream corresponding to the first video advertisement, and continuing playback of the first video advertisement.
Public/Granted literature
- US20220201369A1 METHOD FOR SERVING INTERACTIVE DIGITAL ADVERTISING CONTENT WITHIN A STREAMING PLATFORM Public/Granted day:2022-06-23
Information query