A metadata server that includes circuitry is provided. The circuitry receives a first segment from a plurality of segments of first media content and determines context information associated with the first segment based on a characteristic of at least one frame of a plurality of frames included in the first segment. The circuitry generates first metadata associated with the first segment based on the context information. The first metadata includes timing information corresponding to the determined context information to control a first set of electrical devices. The circuitry further transmits the received first segment and the generated first metadata to a media device associated with the first set of electrical devices.