A holographic security or identification device (10) comprises an object, or a flexible substrate (12) configured to be conformable to a desired, curved shape; and a plurality of structures (14) formed on or in the object to have a desired curved configuration, or formed in or associated with the substrate and arranged to adopt a desired curved configuration when the substrate is conformed to a desired shape, wherein the plurality of structures (14) are configured to receive light (20) of a selected at least one wavelength or range of wavelengths and to produce, using the received light, a desired holographic image (22) for security or identification purposes when in the desired configuration.