The invention provides a content playback system comprising a playback device that is configured to detect a voice command from a user and to play content. When a voice command is received, the system is configured to analyse the voice command to determine a user intent. The system then extracts one or more entities from the voice command, wherein each of the extracted entities is of a type associated with the determined user intent. Then, based on the one or more extracted entities, the system controls the playback device. Analysis of the voice command in this manner may improve an accuracy with which a meaning of the voice command can be obtained, thereby facilitating control of the playback device.