Invention Grant
- Patent Title: Subsequent look media presentation on a playing device
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Application No.: US17902170Application Date: 2022-09-02
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Publication No.: US11653075B2Publication Date: 2023-05-16
- Inventor: Joshua Pressnell , Scott Halpert , Brian Kline
- Applicant: Penthera Partners, Inc.
- Applicant Address: US NY New York
- Assignee: PENTHERA PARTNERS, INC.
- Current Assignee: PENTHERA PARTNERS, INC.
- Current Assignee Address: US NY New York
- Agency: Rothwell, Figg, Ernst & Manbeck, P.C.
- Main IPC: H04N21/858
- IPC: H04N21/858 ; H04N21/81 ; H04N21/234 ; H04N21/433 ; H04N21/845

Abstract:
In general, in an aspect, second look advertising is enabled. During an original advertisement selection process at a network infrastructure, original-selection advertisements are selected for play back with a streaming format video on a viewer device. After the original advertisement selection process, the streaming format video is presented on the viewer device together with advertisements that are provided by a helper process and can include the original-selection advertisements or other advertisements or both.
Public/Granted literature
- US20230069253A1 SUBSEQUENT LOOK MEDIA PRESENTATION ON A PLAYING DEVICE Public/Granted day:2023-03-02
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