Systems, methods, apparatuses, and computer program products for selective over the air reconfiguration of unicast MBSFN are provided. One method may include detecting whether a system is physical downlink control channel (PDCCH) limited. When it is detected that the system is physical downlink control channel (PDCCH) limited, the method may include reducing a percentage of subframes that are using unicast multimedia broadcast single frequency network (MBSFN). When it is detected that the system is not physical downlink control channel (PDCCH) limited, the method may include increasing the percentage of subframes that are using unicast multimedia broadcast single frequency network (MBSFN).