The subject disclosure relates to techniques for providing augmented reality (AR) navigation assistance to users of an autonomous vehicle (AV) ride hailing service. In some aspects, a process for implementing the disclosed technology can include steps for navigating an autonomous vehicle (AV) along a route terminating in a drop-off location specified by a rider of the AV, detecting an arrival of the AV at the drop-off location, sending location information of the AV to a mobile device associated with the rider, and initializing augment reality (AR) guidance for the rider on the mobile device, wherein the AR guidance is configured to provide the rider with navigation information pertaining to the drop-off location. Systems and computer-readable media are also provided.