For generating visual enhancement suggestions for source content, a system performs storing, in a data storage, a plurality of context data sets, each context data set including a set of visual enhancements and a context for selecting the set of visual enhancements; receiving the source content including source content data and source attribute data; providing, to an artificial intelligence (AI) engine, the received source content, the AI engine configured to select, based on the source content and the context data sets, a first set of visual enhancements and apply the selected first set of visual enhancements to the source content to generate a first visual enhancement suggestion for the source content; extracting, from the AI engine, the first visual enhancement suggestion; and causing the first visual enhancement suggestion to be displayed via a display of a user device.