The invention concerns a method for transmitting a piece of digital content consisting of a plurality of data packets to a mobile terminal (10), via a communication network (20), in which a management device (30) implements the obtaining (E11, E23, F8, F33), from the communication network, of at least one piece of information related to the bandwidth available on at least one link of the network to the mobile terminal, the selection (E12, E24, F10, F34), depending on said piece of information related to the bandwidth, of an encoding rate (RES) to use for at least one of said data packets, and the sending (E14, E25, F16, F38), to a device intended to provide the digital content (41), of a message indicating the selected encoding rate, in order to instruct the equipment intended to provide the digital content (41) to transmit, to the mobile terminal, at least one of the data packets, encoded with the selected encoding rate, on one of the network links.