The present invention proposes a program production method or the like that is suitable for generating a program according to a change in situation. In a program production apparatus 3, a program production unit 21 generates a program using material data. A basic script storage unit 11 stores a basic script. In a stage in which the generation of the program is started, the program production unit 21 generates the program according to the basic script. Subsequently, the program production unit 21 gradually modifies the basic script using dynamic data (e.g., a user's instruction, information collected in a real-time manner, etc.), so as to generate a program suitable for the situation of the material data, viewers, or the like. This enables the provision of even live broadcasting with a small number of users. Also, this allows emergency broadcasting to be automatically provided according to situation.