Methods, systems, and devices for wireless communications are described. A user equipment (UE) may identify a priority rule for selecting to monitor a first beam associated with a first broadcast transmission or a second beam that differs from the first beam and is associated with a unicast transmission. The UE may use the priority rule when a scheduling conflict is identified between the first broadcast transmission and the unicast transmission. Such conflicts may include at least one of a broadcast transmission, a control resource set (CORESET) monitoring occasion of the broadcast transmission, or reference signals of the broadcast transmission at least partially overlapping with a unicast transmission, a CORESET monitoring occasion of the unicast transmission, or reference signals associated with the unicast transmission. The UE may monitor, in accordance with the priority rule, one of the first beam or the second beam based on identification of scheduling conflict.