A method includes obtaining data measurements associated with plants in at least one growing area. The plants have a common genotype and are grown under different growing or environmental conditions in the at least one growing area. The data measurements are associated with one or more characteristics of the plants and multiple characteristics of the growing or environmental conditions. The method also includes processing at least some of the data measurements to identify one or more of the growing or environmental conditions associated with at least one desired characteristic being expressed in the plants being grown. The method further includes outputting an identification of the one or more growing or environmental conditions identified as achieving a specific genotype or phenotype trait for the plants. The specific genotype or phenotype trait is associated with the at least one desired characteristic.