A loading apparatus for loading food products onto and/or into a slicing apparatus, in particular a high-speed slicer, comprises at least one magazine unit that includes a conveying means that endlessly circulates along a running direction. The conveying means is configured to lift the products to a transferring height at which the products can be transferred to the slicing apparatus and includes several product support surfaces, the product support surfaces being oriented essentially perpendicular to the running direction and positioned subsequently along the running direction with a space between each other. At least one product is loadable onto a respective product support surface for lifting the product to the transferring height.