A liquid circulation device includes a circulation passage, a liquid feeding device, a pressure sensor, and control circuitry. Through the circulation passage, liquid circulates to be supplied to and collected from a circulatory liquid discharge head. The liquid feeding device is configured to circulate the liquid through the circulation passage. The pressure sensor is configured to detect a pressure of the circulation passage. The control circuitry configured to acquire a characteristic indicating a relationship among a drive amount of the liquid feeding device, discharge information of the liquid discharged from the liquid discharge head, and a pressure detection value of the circulation passage; and change, based on the characteristic acquired, at least one of a control parameter and a calculation expression used to control the liquid feeding device.