A can retaining apparatus and advertising platform comprising a strip with an upper surface, a lower surface and a perimeter edge. The strip is preferably rectangular shaped and can be made of various materials including polyethylene terephthalate (PET), polyethylene terephthalate glycol (PET G), plastic, metal, wood, rubber, fabric, vinyl, cardboard or a composite. Located on the strip is at least one, and preferably multiple retaining members, configured as an arrow structure within an oval opening, and onto which a can is secured and captively held. Also, on the strip is at least one, and preferably multiple, advertising sections. Each advertising section is configured to display product or promotional information from a company or organization. The advertising sections are either printed on, or are a substrate attached by attachment means, such as adhesive. A scannable image on the strip allows information to be stored and transferred to a person using the apparatus and platform.