Provided herein are systems and methods for personalizing digital guidance for improved user adoption of an underlying computer application. In one exemplary implementation, a method includes identifying an underlying application, identifying different pages of the application, gathering usage data at a user level for n days, creating a user behavior matrix from the gathered data, performing a user similarity calculation for each pair of the users, tabulating a consumption count for each of the users, performing a series of score calculations for a recommendation user, calculating an intermediate score for each piece of content, counting a number of users who clicked on each piece of content, obtaining a final score for each piece of content, deciding on a ranking order of the content based on the final scores, and recommending content to the recommendation user from the ranking step.