In an embodiment, a method for optimizing computer machine learning includes receiving an optimization goal. The optimization goal is used to search a database of base option candidates (BOC) to identify matching BOCs that at least in part matches the goal. A selection of a selected base option among the matching BOCs is received. Machine learning prediction model(s) are selected based at least in part on the goal to determine prediction values associated with alternative features for the selected base option, where the model(s) were trained using training data to at least identify weight values associated with the alternative features for models. Based on the prediction values, at least a portion of the alternative features is sorted to generate an ordered list. The ordered list is provided for use in manufacturing an alternative version of the selected base option with the alternative feature(s) in the ordered list.