Invention Grant
- Patent Title: Adjusting inventory allocations at discrete times without adjusting overall inventory allocations
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Application No.: US17559186Application Date: 2021-12-22
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Publication No.: US11669847B2Publication Date: 2023-06-06
- Inventor: Jeffrey Lee Littlejohn , Daniel N. MacTiernan , Amit Aggarwal , Patricia D. Roberts , Kathleen Brougham , Jeffrey Joseph Augustyn
- Applicant: iHeartMedia Management Services, Inc.
- Applicant Address: US TX San Antonio
- Assignee: iHeartMedia Management Services, Inc.
- Current Assignee: iHeartMedia Management Services, Inc.
- Current Assignee Address: US TX San Antonio
- Agency: Garlick & Markison
- Agent Edward J. Marshall
- Main IPC: H04N21/2665
- IPC: H04N21/2665 ; G06Q30/02 ; H04N21/262 ; H04N21/458 ; H04N21/44 ; H04N21/81 ; G06Q30/0272

Abstract:
A log file including prediction information specifying a local advertisement content allocation amount and a general advertisement content allocation amount over a predetermined duration of time is received. A chronological schedule designating media content spots and advertising spots for the predetermined duration of time is also received. It is determined that a sold amount of local advertisement content during a particular time period, which is less than the predetermined duration of time, is insufficient to fill the local allocation during that time period, A portion of the local allocation is reallocated to the general allocation for the particular time period, while leaving the local and general allocation amounts unchanged over the predetermined duration of time. A program log is generated in accordance with the prediction information and the reallocating.
Public/Granted literature
- US20220114601A1 ADJUSTING INVENTORY ALLOCATIONS AT DISCRETE TIMES WITHOUT ADJUSTING OVERALL INVENTORY ALLOCATIONS Public/Granted day:2022-04-14
Information query
IPC分类: