Adjusting inventory allocations at discrete times without adjusting overall inventory allocations
Abstract:
A log file including prediction information specifying a local advertisement content allocation amount and a general advertisement content allocation amount over a predetermined duration of time is received. A chronological schedule designating media content spots and advertising spots for the predetermined duration of time is also received. It is determined that a sold amount of local advertisement content during a particular time period, which is less than the predetermined duration of time, is insufficient to fill the local allocation during that time period, A portion of the local allocation is reallocated to the general allocation for the particular time period, while leaving the local and general allocation amounts unchanged over the predetermined duration of time. A program log is generated in accordance with the prediction information and the reallocating.
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