An approach is disclosed for mapping an intent of a query. The approach receives query data for one or more queries. The approach determines product type data of the one or more queries. The approach determines attribute data for the determined product type data. The attribute data includes sequence attribute data and sequence value data. The approach retrieves catalog data for one or more items that include product type data that matches the determined product type data. The catalog data includes catalog attribute data and catalog value data. The approach determines engagement data for the one or more received queries. The engagement data includes a number of times customers interacted with a retrieved item for a respective query. The approach determines cumulative engagement data based on the retrieved catalog data and the determined engagement data. The approach generates a probability and an evaluation score based on the cumulative engagement data.