A system includes a processing device and memory device configured to receive a widget insertion request associated with an email message. The processing device is further configured to customize one or more options of the widget based on one or more user selections. The processing device can also insert the widget into a body of the email message. The widget provides one or more interactive services to a recipient of the email message based on the one or more options. The processing device is configured to send the email message with the widget to the recipient to allow the recipient to interact with the widget upon receiving the email message.