Systems and methods include data storage that stores user information for a plurality of user devices; a beacon that is configured to be associated with a first unique identifier; and a backend system that receives data that includes user information for one of the user devices, assigns the first unique identifier to the one of the user devices, and transmits a digital asset, which includes the first unique identifier and first information, to the one of the user devices. The beacon broadcasts the first unique identifier via a short-range transmission at a first location and the one of the user devices detects the first unique identifier at the first location, compares it to the identifier associated with the digital asset, and displays a notification that includes the first information if there is a match.