A combined continuous casting and endless rolling plant for a metal strip, comprising—a continuous casting line (1) for casting a slab;—a first rolling mill (6) for roughing the slab and for obtaining a transfer bar;—a second rolling mill (11) for finishing the transfer bar and for obtaining a strip;—a third rolling mill (18), comprising at least two first rolling stands (17), for further reducing the thickness of the strip;—accumulation means (20) of the strip, downstream of said third rolling mill (18), comprising at least one first high-capacity reel (37, 37′) dimensioned to wind and unwind a coil weighing from 80 to 250 tons and/or up to 6 meters in diameter, named mega coil;—flying cutting means (13), arranged between said third rolling mill (18) and said accumulation means (20), configured to cut the strip after the mega roll has been wound on the at least one first reel (37, 37′);—a cutting and winding line (22), downstream of said accumulation means (20), for cutting the strip of the mega coil and winding portions of said strip of the mega coil to a predetermined weight limit or coil diameter limit, producing a plurality of coils; wherein said cutting and winding line (22) is provided with a reversible rolling mill for performing at least one rolling of the strip before producing said plurality of coils.