In various examples there is an apparatus for aligning three-dimensional, 3D, representations of people. The apparatus comprises at least one processor and a memory storing instructions that, when executed by the at least one processor, perform a method comprising accessing a first 3D representation which is an instance of a parametric model of a person; accessing a second 3D representation which is a photoreal representation of the person; computing an alignment of the first and second 3D representations; and computing and storing a hologram from the aligned first and second 3D representations such that the hologram depicts parts of the person which are observed in only one of the first and second 3D representations; or controlling an avatar representing the person where the avatar depicts parts of the person which are observed in only one of the first and second 3D representations.