A printing apparatus includes a storage that stores a table that associates a type of a print medium with an output profile, a memory device that stores a set of instructions, and at least one processor that executes the set of instructions to determine whether or not an output profile has been designated by a print job to be processed for a page included in the print job, perform color conversion for the page using the output profile designated by the print job without referring to the table and printing in a case where it is determined the output profile has been designated by the print job, and referring to the table, perform color conversion for the page using the output profile associated with a type of a print medium and printing in a case where it is determined the output profile has not been designated by the print job.