This present disclosure describes a system and methods for encoding optimization in streaming multimedia. At least one method includes training an optimization engine to discover the optimal encoding settings for a specific type of content; a user playing video games or content on a computer, using streaming software to combine all or part of their computer session with their local camera feed, the streaming software retrieving a graphical overlay for insertion into the video, the streaming software encoding the video using encoder settings optimized to the video game or content being played, and the streaming software publishing the encoded video to one or more streaming services for viewers to consume.