An apparatus can monitor interactions between IoT devices and IoT applications. Based on the monitoring, the apparatus may identify an interaction between a given IoT device and a given IoT application that can be adjusted. In an example, the apparatus may generate a recommendation or instruction in response to identifying the interaction. A first instruction may indicate a change in behavior for one of the IoT device or the IoT application. The apparatus may send the instruction to the one of the IoT device or the IoT application, for example, so as to cause the one of the IoT device or the IoT application to change the respective behavior, thereby adjusting the interaction between the IoT device and the IoT application.