The present disclosure is directed to systems and methods for modulating the quality of media content based on aggregate data usage. For example, a method may include: collecting usage data information from a plurality of locations; determining a data cap for each of the plurality of locations; training a machine learning model using the usage data information and the data cap; predicting, using the machine learning model, whether a location is going to exceed its associated data cap, the location being a new location or an existing one of the plurality of locations; and determining whether the modulate a quality of media content transmitted to the location based on the prediction.