Methods, systems, and apparatuses for captions data handling, conversion between formats, and presentation are described herein. Segments of a content item may contain captions data in different formats, where conversion between one format to another may be required when one format is not compatible with a computing device or presentation settings. The captions data may be converted to a compatible format(s). The embedded captions data may be converted on a segment-by-segment basis and/or in real-time for streaming content.