Discussed is a display apparatus including a cover window, at least one first display panel arranged on a rear surface of the cover window, a first printed layer arranged on the rear surface of the cover window around the at least one first display panel, wherein reflected luminance of the first printed layer or a color of the first printed layer on color coordinates is formed within a set range so as to correspond to a first measurement value obtained by measuring reflected luminance of the at least one first display panel or a color of the at least one first display panel on the color coordinates.