Invention Grant
- Patent Title: Artificial intelligence tool to predict user behavior in an interactive environment
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Application No.: US17376405Application Date: 2021-07-15
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Publication No.: US11682031B2Publication Date: 2023-06-20
- Inventor: Paridhi Maheshwari , Tanay Anand , Atanu Sinha
- Applicant: ADOBE INC.
- Applicant Address: US CA San Jose
- Assignee: ADOBE INC.
- Current Assignee: ADOBE INC.
- Current Assignee Address: US CA San Jose
- Agency: F. Chau & Associates, LLC
- Main IPC: G06Q30/0202
- IPC: G06Q30/0202 ; G06Q30/0226 ; G06Q30/0201 ; G06F18/2415

Abstract:
A method for predicting user purchase by a user of a first site includes: selecting a distribution representing a probability distribution (PD) of inter-purchase-times (IPTs) across the first site and a second other site for each user, assigning each purchase of each user to one of the first site and the second site according to a Stochastic model, combining the selected PD with the Stochastic model to generate a PD of IPTs for only the first online site, estimating parameters of the probability distribution of IPTs for the first site by applying a Statistical modeling approach to features of each user, applying a sequence of observed IPTs of a given user for the first site and the parameters of the given user to the selected distribution to generate a probability, and determining whether the next purchase occurs on the second site based on the probability.
Public/Granted literature
- US20230015978A1 ARTIFICIAL INTELLIGENCE TOOL TO PREDICT USER BEHAVIOR IN AN INTERACTIVE ENVIRONMENT Public/Granted day:2023-01-19
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