Artificial intelligence tool to predict user behavior in an interactive environment
Abstract:
A method for predicting user purchase by a user of a first site includes: selecting a distribution representing a probability distribution (PD) of inter-purchase-times (IPTs) across the first site and a second other site for each user, assigning each purchase of each user to one of the first site and the second site according to a Stochastic model, combining the selected PD with the Stochastic model to generate a PD of IPTs for only the first online site, estimating parameters of the probability distribution of IPTs for the first site by applying a Statistical modeling approach to features of each user, applying a sequence of observed IPTs of a given user for the first site and the parameters of the given user to the selected distribution to generate a probability, and determining whether the next purchase occurs on the second site based on the probability.
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