Systems and methods for generating dynamically definable gift objects are provided. A gift service may train a gift object algorithm and a gift selection algorithm using sample datasets. A gift request may be received and the gift service may generate a gift object with an undefined set of gift object using the gift object algorithm. A redemption request may be received and the gift service may generate a custom set of gift selection options using the gift selection algorithm in response to the redemption request. A selection from the custom set of gift selection options may be received and the gift object algorithm and the gift selection algorithm may be updated based on the redemption request, the custom set of gift selection options, and the selection.