Provided herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for using computer technology to automate the creation of consistent, high quality listings for selling “for sale objects” (FSO) on an ecommerce site. Some embodiments are configured to or operate by: identifying a category of a FSO; accessing templates for the category from a template database; navigating a user through a computer generated augmented reality (AR) environment using the templates to generate images of the FSO; analyzing one or more of the images to determine characteristics of the FSO; and generating a listing for the FSO using the images and the characteristics. In some embodiments, the templates were generated from certain past listings of the category from a historical database, and wherein the certain past listings were selected based on one or more of: price achieved, time to sell, buyer feedback, sellability score, and/or difference between initial offer price and final selling price.