A display method for displaying a virtual object, comprising: by at least one processor, recognizing characteristics of a main object from a video; by the at least one processor, recognizing a first fixed object from the video; by the at least one processor, determining a first target point in the video according to the characteristics of the main object; by the at least one processor, calculating a first position relationship between the first fixed object and the first target point; by the at least one processor, determining an anchor point in a virtual environment; and by the at least one processor, controlling a display device to display the virtual object at a second target point in the virtual environment by setting a second position relationship corresponding to the first position relationship between the anchor point and the second target point.