A method, non-transitory computer-readable storage medium, and reception apparatus for extracting metadata, and an information providing apparatus for providing the metadata. The method for extracting metadata includes processing, by circuitry of the reception apparatus, content that includes the metadata embedded therein. The metadata is embedded as a watermark in a first portion of a video frame of the content. The circuitry determines symbol values of the watermark from the video frame based on luminance values in pixels of the first portion of the video frame of the content to extract the metadata. At least one of the luminance values is less than 16.