A roll bender apparatus is disclosed for bending a work piece, the apparatus including a base, a bending roller rotatably disposed on the base, a first guide roller rotatably disposed on base. and a second guide roller rotatably disposed on the base. A first work piece guide assembly is movable about the first guide roller and a second work piece guide assembly movable about the second guide roller. The first and second work piece guide assemblies are oriented to receive the work piece, and the first and second work piece guide assemblies are configured to move about the first and second guide rollers respectively in response to the work piece being bent as the work piece is advanced between the bending roller and the first and second guide rollers.