A vehicle parking brake control includes a parking switch for switching the parking brake between ON and OFF, a vehicle power source switch for switching a power source of the vehicle between ON and OFF, a parking brake controller for executing automatic application control when the power source is operated from ON to OFF by the occupant with use of the vehicle power source switch, and a prohibition condition determination unit for determining that when the parking brake is OFF, the vehicle is stopped, and the vehicle power source is ON, a prohibition condition for prohibiting automatically turning the parking brake on is satisfied when a turning-off operation for the vehicle power source switch is executed after a turning-off operation for the parking switch is executed. When a determination is made that the prohibition condition is satisfied, the parking brake controller does not execute the automatic application control.