An example method of generating telemetry data from application programming interface (API) data in a computing system includes: obtaining the API data from a plurality of software components executing in a plurality of client computers; serializing the API data for transmission from the client computers to a server computer, the serialized data including a parent object having a child object; and generating the telemetry data having a relational schema from the serialized telemetry data by generating a table for the parent object and storing attributes of the child object in the table generated for the parent object.