Methods, systems, articles of manufacture, and apparatus are disclosed to map client specifications to standardized characteristics. An example apparatus includes a cluster identifier to cluster client databases into client clusters based on a threshold quantity of overlapping universal product codes (UPCs) between respective ones of the client databases, a characteristic analyzer to identify custom characteristics from the respective ones of the client clusters, ones of the custom characteristics having dissimilar nomenclature, and a graph builder to cluster the ones of the custom characteristics based on a similarity metric, and normalize the ones of the custom characteristics as a proxy characteristic, the proxy characteristic having a common nomenclature to represent the ones of the custom characteristics, the characteristic analyzer to enable improved product marketing analysis by replacing dissimilar nomenclature with the proxy characteristic.