An Artificial Intelligence (AI)-based attribute prediction system generates predictions for attributes of highly customized equipment in response to received user requests. Processed historical data is initially used to generate feature combinations which are then employed along with a plurality of statistical and machine learning (ML) models in order to identify a best scoring model-feature combination in two selection cycles using multiple selection criteria. The predictions for an attribute are generated by the best scoring model and feature combination. Various insights regarding the features affecting the attribute can be additionally derived to provide recommendations to the user.