A system and method may be used to indicate change to a key performance indicator (KPI). The method may include receiving data regarding operation of an enterprise, generating the KPI based on the data, assessing a rate of change of the KPI, and initiating notification of a user regarding the rate of change of the KPI. The method may further include modeling the KPI to obtain an ordinary rate of change of the KPI, or a KPI element incorporated into the KPI, over time, comparing the rate of change with the ordinary rate of change, and, based on a difference between the rate of change and the ordinary rate of change, determining that the notification is to be initiated. The method may further include determining whether to notify a user of the change to the KPI based on materiality of the KPI to the user.