A system is configured to receive a product feed including one or more products, receive a plurality of transaction records including one or more transactions, for each transaction, generate an attribution report, wherein the attribution report attributes each transaction to a publisher, associate a publisher with each of the one or more transactions, associate each product of the product feed with the transactions, for each of the one or more products of the product feed, generate a product profile, the product profile including one or more variables, apply a commission rule based on the one or more variables of the product profile and the attribution report, obtain an analytics report including transaction records corresponding to an associated advertisement associated with the advertiser, generate the attribution report based on the analytics report, the attribution report providing an indication associating a publisher with a completed transaction; and validate the analytics report.