A server for providing a passenger transportation service, may include a registered location database configured to store position information and image information related to each of previously registered get-on-and-off locations, a registered location management module configured to receive image data photographed from vehicles providing passenger transportation service during running and additional information including position information related to each of the image data, and update the image information based on the additional information by use of the image data, and a service providing module configured to, upon receiving a service provision request including position information and destination information related to a user from a user terminal, select a get-on location and a get-off location from among the get-on-and-off locations based on the position information and the destination information related to the user, and transmit get-on-and-off information including image data of the get-on location to the user terminal.