A spark plug has an insulator having a through hole formed along an axial direction, a center electrode which is partially inserted into a portion of the through hole on a forward end side in the axial direction, and a glass seal portion which is in contact with the insulator and the center electrode within the through hole, in which the glass seal portion contains glass and an electrically conductive substance. The glass contains an Si component and a B component in a total amount of 50 mass % or more, as reduced to SiO2 and B2O3, a Zn component in an amount of 20 mass % to 35 mass % as reduced to ZnO, and an alkali metal component. The glass contains, as the alkali metal component, an Na component in an amount less than 1 mass % as reduced to Na2O.