This spark plug includes a cap portion covering a center electrode and an end of a ground electrode from a front side. In a cross section including an axial line, where a pitch of an external thread of a metal shell is X (mm), an axial-line-direction distance between a crest of a rear-end ridge of a full thread portion of an external thread and a rear end of a contact portion of an insulator with which the metal shell contacts directly or via another member is A (mm), an axial-line-direction distance between the rear end of the contact portion and a front end of the insulator is B (mm), and an axial-line-direction distance between the rear end of the contact portion and a seating surface of the metal shell is C (mm), 0