In one embodiment, a method includes receiving a broadcast, unknown-unicast, or multicast (BUM) frame from a connected device, where the BUM frame is associated with a broadcast domain, determining a segment within the broadcast domain associated with the device, adding to the BUM frame a segment identifier that uniquely identifies the segment within the broadcast domain, and causing the BUM frame to be delivered to one or more recipient network apparatuses in a network associated with the broadcast domain, where the segment identifier added to the BUM frame is configured to be used by the one or more recipient network apparatuses to selectively forward the BUM frame to connected devices that are associated with segment identifier.