An image processing apparatus and a method of controlling the image processing apparatus are provided. The image processing apparatus holds a type of image data and a setting item of image processing corresponding to the type in association with each other, and obtains, by applying a learned learning model to image data which are input, a result of classifying the image data into the type. The image processing apparatus presents, based on the setting item input by a user and the held setting item that corresponds to the type of the obtained image, a recommended setting item corresponding to the image data to the user.