This reflective screen 10 reflects a part of image light beam projected from an image source LS, to display an image. The reflective screen 10 is provided with: a first optical shape layer 12 which has optical transparency and has a plurality of unit optical shapes 121 arranged on a rear surface thereof; and a reflective layer 13 which is formed in at least some of the unit optical shapes 121 and by which a part of incident light is reflected and at least the other part of the incident light is transmitted, wherein a light diffusing action in the direction in which the unit optical shapes 121 are arranged is larger than a light diffusing action in a direction perpendicular to the arrangement direction.