Invention Grant
- Patent Title: Use of in-band data to correct schedule drift
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Application No.: US17305613Application Date: 2021-07-12
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Publication No.: US11695972B2Publication Date: 2023-07-04
- Inventor: Alejandro Gutierrez , John E. Sormark , Shashank C. Merchant , Brian P. Jentz , John L. Haynes, III
- Applicant: Roku, Inc.
- Applicant Address: US CA San Jose
- Assignee: Roku, Inc.
- Current Assignee: Roku, Inc.
- Current Assignee Address: US CA San Jose
- Agency: Sterne, Kessler, Goldstein & Fox P.L.L.C.
- Main IPC: H04N21/234
- IPC: H04N21/234 ; H04N21/262

Abstract:
A method and system to help control when to monitor for presence of replaceable advertisements in a media stream. An example method includes determining a time offset based at least on a difference between (i) a time of occurrence of a content event in a media stream as indicated by data carried in-band with the media stream and (ii) a time of occurrence of the content event in the media stream as indicated by schedule data that is not carried in-band with the media stream. Further, the method includes applying the determined time offset as a basis to adjust a scheduled time of an advertisement in the media stream, and using the adjusted scheduled time of the advertisement in the media stream as a basis to control when to monitor for presence of a replacement advertisement in the media stream.
Public/Granted literature
- US20220264162A1 Use of In-Band Data to Correct Schedule Drift Public/Granted day:2022-08-18
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