The present disclosure discloses an electronic distribution method and apparatus. The method includes: acquiring user information and first terminal information of a distribution terminal which are transmitted by a server; generating a first key and transmitting the first key to the server; acquiring second terminal information which is encrypted by the distribution terminal using the first key received from the server and is transmitted by the distribution terminal; decrypting the second terminal information encrypted by using the first key to obtain the second terminal information; matching the second terminal information with the first terminal information; and displaying the user information if the second terminal information matches the first terminal information.